Privacy Policy
✅ BIKEMASTERSUK Ltd. Privacy Policy
At BIKEMASTERSUK, we take your privacy seriously. Our Privacy Policy explains how we collect, use, disclose, transfer, and store your personal information. We aim to be transparent, though some legal language is necessary. If you have any questions or need further clarification, please feel free to contact us.
✅ Collection and Use of Personal Information
Personal information is data that can identify or contact an individual. We may share your information with our affiliates to meet business and legal obligations, such as shipping products or verifying eligibility for our lifetime warranty. This sharing will always comply with this Privacy Policy and relevant UK and EU laws. Providing your personal information is not mandatory, but refusing may prevent us from fulfilling orders or responding to inquiries.
Here’s an overview of what we collect and how we use your personal information:
✅ What Personal Information Does BIKEMASTERSUK Collect?
When you purchase from our website or an affiliated retailer, we collect details such as payment information, shipping and billing addresses, name, and email address. If you subscribe to our mailing list, we may collect additional information, like your birthday and phone number, for promotional purposes. We also maintain records of your interactions with our customer service team to provide the best service possible. We collect data about your website visits, including referring sites and information through cookies, such as device details and geolocation. Personal data can be collected directly (e.g., during purchases or customer service interactions) or indirectly (e.g., through browsing activities).
If you choose not to share personal data or decline specific permissions, we may not be able to provide certain services.
✅ What Happens if I Don’t Provide the Necessary Information?
If you fail to provide required personal information, we may not be able to fulfill our contract with you, such as delivering products or services, or complying with legal obligations.
✅ How Do We Use Your Personal Information?
Most of the information we collect is used to process your orders and resolve any issues with them. With your consent, or if you make a purchase and don’t opt out of communications, we may use your personal data to send updates via email, web, text, and phone about products, services, special offers, discounts, and events. You can opt-out anytime by contacting us or unsubscribing.
We may also use your data for legitimate business interests such as fraud prevention, direct marketing, network security, data analysis, and improving services. We may share your information with trusted suppliers who assist in processing data.
Occasionally, we may send you important updates about your purchases, product or policy changes, and feedback requests. These communications are essential to your relationship with BIKEMASTERSUK, and opting out is not possible. If you have concerns, our team is available to help.
We may use personal information for internal purposes like auditing, customer issue resolution, and data analysis to enhance our offerings, ensuring only necessary data is used.
Participation in promotions such as sweepstakes or contests will involve using the information you provide to manage those events.
We may collect non-personal information like language, device identifiers, location, and time zone to better understand customer behavior and improve our services.
✅ Collection and Use of Non-Personal Information
We also collect data that doesn’t identify specific individuals. This non-personal information may be used for various purposes, like analyzing website activity and understanding customer interests. This aggregated data is considered non-personal in our Privacy Policy.
✅ Cookies and Other Technologies
Our website and online services may use cookies and similar technologies like pixel tags to track user behavior, assist with navigation, and measure advertising effectiveness.
What is a Cookie?
Cookies are small text files placed on your device to track activity on our website. Different cookies serve various purposes:
- Session Cookies: Temporary cookies that are deleted when you close your browser, helping to retain items in your cart.
- Marketing Cookies: Used to show relevant ads on platforms like Facebook and Instagram and to measure marketing effectiveness.
- Statistical Cookies: Third-party cookies to monitor website usage for optimization.
What If I Don’t Want Cookies?
By using our website, you consent to the use of cookies as described. You can manage your cookie preferences by adjusting your browser settings or clearing cookies from your device. However, rejecting cookies may limit website functionality, particularly during checkout.
✅ Disclosure to Third Parties
To process payments and ship orders, we may share your personal information with third parties like courier services. Your personal data will be governed by both BIKEMASTERSUK’s and the third parties’ privacy policies. We do not share your data for marketing purposes.
✅ Service Providers
We may share personal information with service providers that help with tasks like information processing, payment processing, order fulfillment, and customer service. These providers are required to uphold privacy standards similar to our own.
✅ Others
We may disclose your information when required by law or to protect national security, law enforcement, or public interests. We may also share your data to enforce our terms and conditions or during a merger or sale.
✅ How Do We Protect Your Personal Information?
We prioritize data security, using physical, electronic, and managerial measures to safeguard your information. While we take reasonable precautions, no method of transmission over the internet is completely secure.
Be mindful that sharing information on social media platforms may make it visible to others. You are responsible for the personal data you share in these cases.
✅ How Long Do We Keep Your Personal Information?
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
✅ Your Rights to Your Data
You have the right to correct any inaccurate information we hold about you. You can also request the deletion of data we do not legally need to retain.
Upon request, we will provide a list of your personal data and its purposes. We may decline frivolous, non-specific, or impractical requests, or those that compromise the privacy of others.
✅ Right to Withdraw Consent
If you have provided consent for specific purposes, you can withdraw that consent at any time. Please contact our Data Protection Designate, marking the subject line as "Data Protection." You can also adjust marketing preferences via the unsubscribe option in emails. Upon receiving your withdrawal, we will stop processing your data for the specified purposes unless we have another legitimate reason to continue.
✅ Third-Party Sites and Services
Our website may contain links to third-party sites. Information collected by these parties is governed by their privacy policies. We recommend reviewing their practices.
✅ Our Commitment to Your Privacy
We communicate our privacy guidelines to all employees and enforce strict privacy safeguards.
✅ Privacy Questions
If you have questions or concerns about our Privacy Policy or data processing, or if you wish to report a potential breach of privacy laws, please contact us. We will address your concerns and may seek additional details for more complex issues. If you’re not satisfied with our response, you may file a complaint with the relevant regulatory authority. We will assist in finding the appropriate complaint channels if necessary.
✅ Changes to This Privacy Notice
BIKEMASTERSUK may update this policy at any time, and changes will take effect immediately. Modifications will be posted on this page, and, where appropriate, we will notify you.
BIKEMASTERSUK Ltd, Company No 11422342, registered at Unit 4, 80 Station Road, Hampton, Greater London, London, W12 2AX.